Monday, April 03, 2006

Follow the bouncing balls

Recently Sony made a low-pressure ad that is quite soothing and beautiful (2.5 minutes, requires Quicktime). There's no CGI here: the balls, all 250,000 of them, are all real. So are the dog and the frog — watch closely.

The ad is actually for one of their televisions, but you would hardly know it. It's more like an ad for being young and innocent and hopeful and surrounded by beauty. Ad agencies do so much harm — normalizing hyper-consumption, making SUVs and cigarettes seem normal and healthy — that it must be a soul-cleansing exercise to create an ad like this. It is wonderful to watch. A London team from Fallon created the ad.

This page might be behind a subscription wall, but I believe anyone can watch these things if they get a one-day pass. I subscribe to Salon, so I dunno.


Anonymous wrd said...

Hey, aren't you supposed to be in Detroit, or Frankfurt, or Marseille, or some other glam-spot? What kind of two week break is this?

Monday, 03 April, 2006  
Blogger Connie said...

Yeah! You better be blogging from somewhere exotic OR ELSE!!!

Monday, 03 April, 2006  
Blogger travis said...

No tengo ninguna idea de qué ustedes están hablando. ay, ¡tengo que irme!, mi bebida y los bailarines acaban de llegar.

Monday, 03 April, 2006  

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